Friday, November 30, 2007

Innovations in google ads

Google is making it's making more relevant and stylish yes stylish. Now you maybe thinking what is style to do with text ads but actually you should the new ROUNDED text ads. The new ad shapes include square, slightly rounded and very rounded. So we get an option to change the shape in ad format option in Adsense Setup tab. According to me rounded look better than square but it all depends on the theme of your website.

The next thing google is to decrease invalid clicks(invalid clicks are links which are clicked unintentionally.
To decrease unintentional clicking google has removed hyperlinks from the text.
In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, google aims to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting with your content, until they intend to click on an ad.
Finally, this change won't just improve user experience on your site; it benefits advertisers as well.

This will help advertisers give more money for advertising as their ads will be targeted properly.

Manage Ad Units

It was very difficult earlier to change the colour and styling of my google ads because every time i wanted a change in my ads, i had to make a new ads block and copy again and paste the code on my website.

The solution to this problem is Google Adsense's new feature Manage Ads

We're very excited to let you know about an upcoming feature that lets you easily manage your ad units from within your AdSense account. It isn't live yet, but here's a sneak peek so you'll know what to expect in the coming weeks. (We know many of you have been eagerly anticipating its arrival.)

This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code. Then, if you'd like to change any of these settings in the future, all you do is make the update within your account -- you'll no longer need to manually replace the ad code on all of your pages. For instance, you can quickly change the borders of all your 300x250 medium rectangles from red to blue with just a few mouse clicks. Fancy! We hope that this new feature will help you save time and will simplify the process of optimizing your ad units.

When you see the "Manage Ads" page appear under your AdSense Setup tab, click on Manage Ads and if you have a code already running on a website just copy the code and paste it on the site and then you can Manage all your ads through Manage Ads Feature.

Thursday, November 22, 2007

GOLDEN Rules TO Place Your ADS

Advertisements work well only if the placement is right.The more the no of views maybe proportional to more number of conversions.

1. Place it on a place where it can be viewed the most like placing it between text or the left sidebar.Don't place it at the bottom-right because first of all not every person visits the whole page and secondly we always start reading from the left and so therefore the click through rate is very low compared to those placed in left top.

2.It is always advisable to put your ads pertaining your text ,google has crawler which automatically display ads relevant to the content.

3.Size Does Matter: The larger the size the more readable it is and the more number of ads can be displayed.First see even if it is an image ad the larger the size the more easy it becomes to see the ad.In Adsense we can display upto 5 ads.

4.Text Links: Text links blend with your content and hence can help increase revenue.
Text links are small and precise and very descriptive though image ads look good but they aren't ver helpful in increasing revenue.

5.Inline Ads : Inline ads link your data straight to the ads and are the links are in the data itself like if i have posted a post on adsense then the ad may link the adsense word to an advertisement.These are best you you have high number of page views

Monday, November 19, 2007

Google Adsense

What is Google Adsense?

Google Adsense is a program from which you can monetize your website. You just have to place it at the correct position(can be below your data or at the footer or sidebar)


AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

AdSense for search allows website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.tent—ads so well-matched, in fact, that your readers will actually find them useful.

Also Adsense for search also adds a search bar for your site.

In both these programs you get paid per click and you earn more if the ratio of clicks/impression are more.(i.e if the no of clicks be 10 you get more money if the number impressions is 100 rather than if the number of impressions 200 or more.

Referrals 2.0: U Can even refer products on your site like if if u have a site based on matrimony u can place Bharat Matrimony and u get money per sign
up. There are large number of products to choose from.

NOTE: The simple rule is the more popular your site the more money you get.